Founder of Pump.fun Accidentally Reveals Face in Podcast Recording, Related Meme Sadly Gets "Taken Down"

By: blockbeats|2025/03/26 16:30:03
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When an Ethereum purist meets the most successful anonymous developer in the Solana ecosystem, what was supposed to be a discussion on product philosophy turned into a trial of "whether meme coins should exist."

Related Read: "Pump.fun Co-founder Dialogue: I don't think my product killed the market cycle, meme coins will continue to exist"

Anonymous Founder's True Face Exposed

Recently, Pump.fun founder Alon appeared on the "Ethereum-centric" podcast show Bankless and at 21 minutes and 44 seconds in, revealed half of his true face, which led to someone piecing together Alon's full face photo.

Founder of Pump.fun Accidentally Reveals Face in Podcast Recording, Related Meme Sadly Gets

The community quickly launched the Alon namesake meme coin on Pump.fun, but dramatically, Pump.fun removed the meme's avatar.

And this meme coin also had a short-lived existence.

Currently, the frame showing Alon's face has been removed from that episode of Bankless.

Podcast Controversy Begins, Was It a Well-Intentioned Misstep?

Since its inception, Pump.fun has always worn a veil of mystery, with few openly discussing how it rose to become the most PMF-rich and profitable application of this cycle.

Last year, Alon appeared on Threadguy's podcast for a rare public discussion on the story behind Pump.fun. With the launch of Pump.fun's Swap platform, Alon recently appeared on the crypto podcast Bankless for an interview.

In the podcast, Alon discussed the 4Chan aesthetic style, Pump.fun platform's content moderation strategy, introduced the new product PumpSwap and creator revenue sharing mechanism. Alon also addressed the competitive relationship with Raydium, explored the relationship between content, attention, and the market, and shared his views on the future of meme coins.

However, after this episode was released, it sparked some controversy, mainly due to the opening remarks by David, the host of the Bankless podcast.

David mentioned in the opening that viewers might be surprised to see the most successful application in the Solana ecosystem, Pump.fun, featured on an Ethereum-based podcast, especially since Bankless has always taken a stance against meme culture, believing that it could disrupt the market.

The following are David's exact words:

“In this interview, I tried to give Alon a fair opportunity to express his views on meme coins while also not shying away from the reality—Pump.fun stands at the forefront of one of the most predatory market cycles in our industry's history, leaving behind a capital wasteland.”
Initially, the meme coin speculation trend may have been a relatively harmless and fun metaverse, but eventually, this trend evolved into a structured, systemic value extraction model, with this wealth ultimately flowing only to a tiny minority of participants.
Approaching with caution, I interviewed Alon.”

In other words, before the start of this interview, the host had already held a predetermined position, remaining cautious about the potential negative impact of Pump.fun. On one hand, David believed it was inappropriate to give the Pump.fun founder a platform to speak, especially considering how many people lost money on that platform. On the other hand, he even suggested that having Alon on the podcast might allow Pump.fun to use Bankless to whitewash its image and advertise Pump Swap.

“I had never seen him before this, and I have always been cautious about some of the potential negative effects of this project. I'm not sure Platforming such a project is reasonable, especially when it may inherently only lead to harmful outcomes for users. At the same time, I also have to be wary of another possibility—is Pump.fun attempting to use Bankless to whitewash its reputation? After all, they recently launched Pump Swap (a Solana-based AMM DEX), attempting a new product pivot.

What has been constantly on my mind during this interview is ‘Operation Berkshire’—if you're not familiar, it was a conspiracy in the tobacco industry: major tobacco companies colluded to openly deny the health risks of smoking, fund ‘pro-tobacco’ research, undermine scientific consensus, and influence policy and public opinion by covering up facts to sustain industry growth.”

There are many in the community who are dissatisfied with the way this podcast episode began, believing that if Pump.fun were on Ethereum, such a situation would not have arisen.

Pump.fun is merely a token issuance platform that has no authority to interfere with how users utilize it, and its fees are lower than any past or existing token issuance platform (and will remain so even years later, just because of scaling). Furthermore, its founder is one of the most successful consumer-grade entrepreneurs in crypto history. However, in the introduction of the Bankless podcast, they were depicted as criminals, although the show still remains "open and inclusive," providing them with an opportunity to speak, heh heh.

This is the most hypocritical podcast opening I've ever seen. They engaged in a fantastic conversation with the founder on the show, but in the post-recording preamble, they once again began to undermine their impact on the crypto industry and questioned their motives. If Bankless truly treats their guests this way, how can they continue to recommend entrepreneurs to appear on their show?

Last November, David posted, "A two-week-old token bot now accounts for 15% of pump dot fun platform volume." Clearly, the Clanker of the Base ecosystem appears more "politically correct" on David's social media.

Returning to this podcast episode, after the recording was completed, David still stated in the post-recording preamble edit that meme coins are essentially like tobacco in their impact on public health—an "inevitably harmful product," and anyone working at Pump.fun would be motivated to deny this.

The following passage is also why David is criticized for being hypocritical—trying to balance the values issue is essentially a vague and evasive stance.

"We are still in the early stages of the crypto industry, and even more so in the development of meme coins, the future is yet to be written. Will the future meme coins become a more productive financial tool, or will they continue to be merely a market 'drug'? This will ultimately depend on the leaders of the meme coin industry. Whether we like them or not, whether they are a 'cancer of the crypto industry' or the 'starting point for a fairer financial future,' the ultimate outcome remains undecided."

When Pump.fun's product revenue exceeded $6 billion, discussing whether meme coins should exist seemed entirely pointless. In the interview, David asked Alon if, going back to the beginning of the meme frenzy cycle, he would do something to make memes more sustainable.

Alon's response was, "If that is the essence of cryptocurrency, then when market sentiment becomes fervent, your options are actually very limited."

David's question implied a top-down regulatory mindset, upholding an elite approach, hoping that the crypto cycle would not worsen due to meme coins and PFP, as if the market needed "wise leaders" to tame retail frenzy. Alon's response, on the other hand, directly points to the essence of the crypto world—it should be a permissionless open experiment, no matter how chaotic the results may be.

This minor controversy also exposed the long-standing ecosystem division in the crypto industry, with Ethereum-style "establishment" trying to regulate the market within a "responsible finance" framework, overlooking the original rebellious genes of cryptocurrency. On the other hand, Solana-style "barbarians" embrace the market's primal forces, even if it comes with bubbles, scams, and drastic wealth redistribution.

At the end of the podcast, David asked Alon why he chose Bankless for the podcast, as there are many Solana ecosystem podcasts in the market. Alon's reply was, "Our harshest critics mainly come from the Ethereum ecosystem, and I hope they realize that we actually have a lot in common. Many arguments are actually overly fixated on irrelevant details, and Twitter is not an ideal platform—it massively amplifies anger, encouraging people to oppose each other. Therefore, the significant misperception between the Ethereum ecosystem, Solana ecosystem, and even Pump.fun is not surprising. One of the main reasons I participated in this interview is to break down this barrier."

Perhaps the future of media lies not in how to "correctly" judge projects but in whether it can become a translator of on-chain value and a bridge builder for cross-ecosystem dialogues.

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China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


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