Meme Fades, Pump.fun to the Rescue: Can PumpSwap Sustain Future Business?

By: blockbeats|2025/03/21 16:00:02
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Original Title: "Meme Recession, Pumping Fun Self-rescue: Can PumpSwap Support Future Business?"
Original Source: Deep Tide TechFlow

Meme Fades, Pump.fun to the Rescue: Can PumpSwap Sustain Future Business?

Liquidity depletion and declining user engagement have forced every project to look for new breakthroughs to attract more users and market share.

For example, yesterday Pump.fun also announced its new decentralized exchange platform — PumpSwap.

From the name itself, swap also points to the core operation of token exchange in DeFi; as a platform with memecoin culture at its core, Pump.fun's move seems to have expanded into the taste of a general DeFi platform.

So what exactly is PumpSwap? Why did Pump.fun choose to launch it at this time? Perhaps we can get a glimpse of it from its background and motivations.

From Growth to Control

With its unique "internal and external pool mechanism" and memecoin culture, Pump.fun attracted a large number of users and trading volume in a short period during the last cycle.

However, as the platform developed, the limitations of its existing model also gradually became apparent.

Pump.fun's internal and external pool mechanism brought it a large number of users but also exposed it to an undeniable problem — user experience is constrained by liquidity stability.

Limitations of the internal pool: The liquidity of the internal pool depends entirely on the platform's own resources. When liquidity is insufficient, users' trading experience is affected.

Dependence on the external pool: When the internal pool cannot meet user needs, trades are routed to the external pool, and the liquidity of the external pool depends on third-party platforms like Raydium. While this model solves short-term issues, in the long run, Pump.fun's reliance on external platforms has always been a hidden danger.

In the current model, Pump.fun needs to pay millions of dollars in transaction fees to external platforms like Raydium every year. These fees not only increase the platform's operating costs but also mean that part of Pump.fun's profits is taken by external liquidity providers.

In order to eliminate reliance on external platforms, Pump.fun had previously attempted to build its own AMM pool (amm.pump.fun). Although this was just a test version with very basic functionality and a simple interface, its significance lies in providing Pump.fun with a viable alternative.

Through this testing, Pump.fun has demonstrated its full capability to construct its own liquidity pool and have complete control over transaction fees.

From the current PumpSwap page, it is evident that this AMM pool is actually prepared for the Swap product, with the product page and functionality being very similar.

(Reference: Pump.fun Building Its Own AMM Pool? Revealing the Heart of Profits Grabbing from Raydium)

Product iteration is more of a surface phenomenon, with the deeper reason being the control of liquidity.

In the past, Pump.fun was a "liquidity provider" for Raydium, bringing a significant amount of trading volume to it; whereas now, Pump.fun seems more like it wants to become the "controller" of liquidity, completely freeing itself from reliance on external platforms.

Through the self-built liquidity pool, Pump.fun can not only retain more profits but also lay the foundation for launching more DeFi products in the future (such as perpetual contracts, lending protocols, etc.) and create more ecosystem gameplay.

PumpSwap Feature Highlights

In this context, Pump.fun's launch of PumpSwap can be seen as a feature-rich decentralized exchange platform (DEX).

Its core goal is to provide users with a more efficient trading experience while driving the ecosystem towards diversification and sustainable development. As a key strategic upgrade for Pump.fun, PumpSwap is no longer limited to memecoin trading but is expanding the breadth and depth of its ecosystem by supporting more high-quality projects and cross-chain assets.

From the official description, its features and advantages include:

Instant Migration with Zero Fees

PumpSwap has thoroughly optimized the existing token migration process. All tokens that have completed the bonding curve will be directly migrated to PumpSwap without any migration fees.

This improvement significantly reduces the migration cost for users and projects compared to the previous 6 SOL migration fee.

Increased Liquidity and Creator Revenue Sharing

PumpSwap not only provides higher liquidity for tokens but also plans to introduce a Creator Revenue Sharing mechanism. This mechanism will allocate a portion of the protocol's revenue to token creators, incentivizing the launch of higher-quality projects on PumpSwap and strengthening the alignment of interests between creators and the community.

Permissionless Liquidity Pool Creation and Management

PumpSwap supports users in freely creating their own liquidity pools or adding funds to existing ones. This flexibility allows users to more conveniently manage their assets while injecting more liquidity into the ecosystem.

Support for Diverse Asset Trading

In addition to memecoins, PumpSwap also supports trading of high-quality tokens it collaborates with, with many tokens being bridged to Solana for the first time. This feature not only expands PumpSwap's asset range but also provides users with more trading options.

A Fee Structure Balancing Fairness and Incentives:

PumpSwap's transaction fee matches that of mainstream DEXs like Raydium, charging a 0.25% fee per trade. However, its fee distribution mechanism is more innovative:

0.20% allocated to liquidity providers: This reward mechanism aims to attract more users to stake in liquidity pools, thereby enhancing the platform's trading depth and stability.

0.05% allocated to the protocol: This revenue will be used for further platform development and ecosystem building.

In the future, when the Creator Revenue Sharing mechanism goes live, the above fee distribution rules will be further optimized to ensure creators can benefit from it.

Differences and Similarities Between Pump.fun and PumpSwap

Although PumpSwap is the native DEX of Pump.fun, the two have significant differences and complement each other in terms of functionality and positioning.

Pump.fun's core focus is as a tool platform for memecoin culture, helping users create, manage, and promote memecoin projects through user-friendly tools. Its goal is to lower the barrier to entry for memecoin issuance, allowing more users to participate in the creation and propagation of memecoins.

By contrast, PumpSwap is more focused on ecosystem infrastructure. As the native DEX of Pump.fun, PumpSwap's mission is to provide a more efficient trading and liquidity solution for memecoins, while driving the ecosystem's expansion into a broader DeFi space through creator revenue sharing mechanisms and support for diverse assets.

The relationship between Pump.fun and PumpSwap can be summarized as "Gateway and Core":

Pump.fun is the gateway for users to enter the ecosystem, attracting users to participate in memecoin creation and trading through tools and community.

PumpSwap is the core of the ecosystem, providing users with a more comprehensive service through liquidity aggregation and trading support, and driving the sustainable development of the ecosystem.

A more intuitive chart for comparison is as follows:

Is It Feasible?

However, would you now use PumpSwap exclusively for token swaps?

From the current market and user situation, the answer is mostly negative; this also means that Pump.fun needs more incentive activities, events, and partnerships for joint marketing to gradually drive users to use their own PumpSwap.

Meme coins are cooling off, so finding new revenue streams through DEX is a good thing.

However, the future success of PumpSwap depends not only on the functional design of the product itself, but also on whether the overall market environment is "cooperative". In plain terms, this project to a large extent still has to "play it by ear".

Timing is crucial.

If there is new liquidity inflow or a better bull market environment, PumpSwap's trading volume may experience explosive growth. After all, a bull market always increases people's interest in memecoins and new assets, and PumpSwap's positioning is well-suited to meet this demand.

Conversely, if the market continues to be sluggish and users' speculative enthusiasm cools down, PumpSwap's development may also face significant pressure.

In addition, Pump.fun also needs to find more differentiated competitive advantages, especially in the Solana ecosystem and even the broader DeFi space. After all, DEX competition is already very intense, and relying solely on the popularity of memecoins clearly cannot sustain user stickiness in the long run.

How to attract more users to stay on the platform in the long term through innovative incentive mechanisms, a unique product experience, and even collaboration with other top projects is the key challenge PumpSwap needs to address.

Overall, PumpSwap's future is a game of "time + environment": on the time front, it needs to continuously optimize its product and expand its ecosystem; on the environment front, it needs to wait for the market heat to return, ushering in new liquidity and user base.

In the end, whether this platform can truly stand out remains to be seen based on its ability to seize the opportunity when the market rebounds and carve out a unique development path.

Original Article Link

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China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


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