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Survey: Polymarket User Retention Rate Significantly Higher Than Most DeFi, Wallet, and Exchange Platforms
BlockBeats News, December 17th: In the crypto industry, the challenge of "easy to acquire new users, difficult to retain them" remains prominent. However, the user retention performance of the prediction market platform Polymarket is significantly better than the industry average. According to a study by analytics firm Dune and market maker Keyrock, the research tracked the monthly cohort of new active users and observed whether they continued to trade in the following months. In a sample covering 275 crypto projects including networks, DeFi, wallets, and trading applications, Polymarket's average retention rate exceeded 85% for the protocol.
The report points out that in markets highly dependent on frequent participation and liquidity, inadequate user retention often signifies growth that is "skin deep," and long-term active users are still scarce in the crypto industry.
The analysis suggests that the difference between prediction markets and traditional crypto applications lies in their highly event-driven nature, where trading revolves around real-world events such as elections, sports events, and macroeconomic data, providing ongoing motivation for users to participate repeatedly, reducing reliance on subsidies and short-term incentives. This feature may be the reason for its outstanding retention performance.
In this context, several crypto firms are stepping up their presence in the prediction market space. Since December, Coinbase, Gemini, Phantom, and clearing institution Bitnomial have all released relevant signals. Reports indicate that Coinbase plans to launch tokenized stocks and a prediction market; Phantom is partnering with Kalshi to integrate event-driven trading into its wallet; Bitnomial has received approval from the U.S. Commodity Futures Trading Commission (CFTC) to conduct prediction markets and clearing services; and Gemini has already launched its proprietary prediction market in all 50 states in the U.S.
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